How can CubanEight work with you?

Positioning and messaging

Whether you’re looking to refresh your messaging, or need help defining your positioning from square one, CubanEight can guide your positioning in the marketplace, and most importantly, back this up with key messages to present to your external audiences. Crucially, we immerse ourselves in your business, products and services to identify the meaningful ‘proof points’ that will set you apart from your competition.

Media relations

One of the most fundamental PR tools, media relations is a powerful way to reach your target audience in an effective manner. The team at CubanEight have a real depth of media knowledge across a range of sectors. Using a combination of proactive and reactive techniques, CubanEight can help develop your business’ relationships with the media that will make a difference, whether it’s the Financial Times, the BBC, greenbang.com, Marie Claire or Utility Week. Our relationships with individual journalists mean that we know who you need to be speaking to and what about your business will interest them.

Online PR

It’s vital to engage with your audience however they choose to obtain their information – whether it’s via forums, social networks, blogs or via mobile content. Increasingly, traditional media relations need to work in tandem with a robust approach online to maximise the effectiveness of your PR campaigns.

Thought-leadership

Thought leadership is invaluable in helping your brand stand out from the crowd. Working with you to identify suitable themes (and partners if necessary), we can research positioning and content that aligns you with relevant ‘big picture’ issues, giving your audience and customers the confidence that your brand is the one to choose above others.

Company and product launches

Whether you’re considering a high-profile event or a ‘soft’ media relations campaign to get your company or product off the ground, we can help. At CubanEight, we have launched a range of companies and products, including BlackBerry, first:utility, TDX Group and Advertising.com, maximising brand presence at launch to set the scene for the maximum awareness moving forward.

Issues management

All businesses will have issues to deal with at one time or another, and their mountain or molehill status can be greatly influenced by how you choose to deal with them and how well prepared you are. We can work with you to identify potential issues, and provide recommendations on how best to deal with these, should they arise, to protect your reputation.

Content creation

CubanEight can help with all of the essential content creation needed as part of a PR campaign from press releases, case studies, through to whitepapers, and bylined articles.

Media training

Being adequately prepared to deal with the media is essential, and will help to get the most out of the media, whilst maintaining a relationship with journalists find mutually beneficial. Good foundations laid by undergoing media training will vastly improve the effectiveness of your ongoing media relations.